Walkthrough Videos

Project Background

American Legend Homes is a new-construction home builder in the Texas and Colorado markets. Previously, American Legend Homes’ social media presence was very sterile with little-to-no information on the process of going through the homebuying process.

Goals

The goal for this project was to bridge the gap between potential buyers looking at our homes online and actually taking the next step of walking into one of our sales offices.

Reasoning

Step one in the typical ALH home-buyer journey is to browse our website for communities and available homes. Step two is when the potential buyer finds a home they are interested in and visits our community sales office to tour the community, our model home, the home they are interested in, and speak with our on-site sales associate. When you’re not sure what you are walking into by visiting our sales office, this can be a daunting step. My plan was to show potential buyers homes that were move-in ready in a manner similar to if they were to visit one of our sales offices in person (i.e. speaking with a sales associate, hearing more about what the community offered, physically touring the available home). I wanted to show people what exactly they can expect when beginning the home buying process with American Legend Homes, in hopes to make the experience less daunting and encourage more people to actually take that next step into visiting our sales office.

Creative Process

For each move-in ready home we had at the time, I worked with our on-site sales associates to film a short video introducing themselves and speaking about the home and community. Each video included an on-camera script, a voice over script, video footage of the sales associate, and b-roll video footage of the home. I wrote, filmed, and edited each video on my own using my iPhone and a bluetooth lapel mic, while editing in Adobe Premiere Pro.

Results

While this is an ongoing project as we are constantly building new homes, the results have been incredible. Views on the walkthrough videos are 1000s higher than any other form of video on ALH social media. Of the 29 homes posted so far, 22 have sold, with the average home selling less than 30 days after the video was posted.

Example Walkthrough Video

Example Video Script

Hi, I’m Gaige Vines with American Legend Homes. Welcome to 4410 Capstone Road here in
BridgeWater.

This beautiful two-story home offers 3,701 square feet of luxury. With 4 bedrooms, 4 and a half
bathrooms, and a 3-car tandem garage, this home sits on an oversized 60-foot lot. Inside, you’re greeted by a stunning curved staircase, a dedicated study with French doors, and a mudroom off the garage. As you move through the home, you’ll find a formal dining area connected to the kitchen by a butler’s pantry. The gourmet kitchen features ceiling-height cabinetry, a 6-burner gas cooktop, double ovens, and a walk-in pantry. There’s also a breakfast nook that opens to the covered back patio. The heart of the home is a light-filled living area with soaring ceilings and a cozy white brick fireplace. The primary suite, located behind the main living area, offers a spa-like escape with split vanities, a soaking tub, a frameless shower, and a large walk-in closet. Upstairs, an oversized game room and two secondary bedrooms, each with their own bathroom and walk-in closet, complete this home.

Thanks for checking out our home. For more information you can contact me at (817) 909-8819 or stop by our model home located at 1422 Fieldstone Dr in Midlothian, TX.

Home Sale Information