Work History
American Legend Homes – Social Media Manager/Marketing Project Coordinator
(June 2023 – Present)
Managed multi-platform social media presence across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube, overseeing content calendar, creation, and scheduling. Produced engaging content including photography, videography, graphic design, and copywriting, while handling ad strategy, creative development, budgeting ($40K annually), and performance reporting. Monitored social media and web traffic analytics to optimize performance, managed website social embeds, and led blog content creation and scheduling. Proficient in Adobe Creative Suite, WordPress, Meta Business Suite, LinkedIn Ads Manager, and TikTok Ads Manager. Key accomplishments include growing TikTok following 5x, launching a successful short-form video series driving increased home sales, and receiving an employee recognition award for expanding social media growth across platforms.
Community Med Family Urgent Care – Social Media Manager/Marketing Coordinator
(Apr 2022 – Mar 2023)
Managed and created content for business social media accounts across Instagram, TikTok, Facebook, YouTube, Twitter, and LinkedIn, including filming, photography, video/photo editing with Adobe Creative Suite, and graphic design using Canva. Developed and maintained content calendars, scheduled posts, and tracked analytics to measure performance. Designed marketing materials such as flyers, promotional content, in-clinic graphics, and email campaigns via MailChimp. Generated detailed reports on social media and marketing performance, presenting insights and KPI results to the Director of Marketing and CEO.
Regions Pest, LLC – Social Media Manager & Office Manager
(Aug 2020 – Apr 2022)
Managed business social media accounts across Instagram, Facebook, LinkedIn, and YouTube, leading content creation through photography, graphic design, and photo editing using Adobe Creative Suite and Canva. Successfully increased Instagram following by 3x and Facebook following by 1.5x within the first year. Developed, implemented, and tracked paid social campaigns on LinkedIn and Instagram, reporting KPI performance to the Director of Operations and CEO. Spearheaded B2B and B2C marketing campaigns, including direct mail and email campaigns via Constant Contact and Client Point.
National Bankruptcy Services, LLC – Administrative Assistant
(July 2019 – March 2020)
Managed front desk operations, maintaining a detailed daily visitor log and handling all incoming calls and emails. Oversaw calendar management for multiple conference rooms and facilitated the testing portion of the interview process. Coordinated employee travel, ordered catering for client and vendor visits, and ensured vendor compliance by obtaining updated insurance policies. Assisted the Chapter 13 bankruptcy department with research tasks as needed.
The University of Tennessee, Knoxville – Management Department – Work/Study Administrative Assistant
(Oct 2016 – May 2019)
Served as an administrative assistant for the Management Department at the Haslam College of Business, University of Tennessee, Knoxville, supporting the department head, administrative specialist, and faculty. Managed daily operations including answering calls and emails, document management, interdepartmental mail delivery, and office organization. Assisted faculty with administrative tasks and contributed to graphic design projects such as office nameplates, office hour signage, and event flyers using Adobe Creative Suite (Photoshop, InDesign) and Microsoft Office.
Centro Hispano de East Tennessee – Social Media Intern, Spring 2018
(Jan 2018 – May 2018)
Collaborated with the Programs Director and Communications team to enhance social media presence by redesigning profile visuals and updating “about” sections across platforms. Created and implemented a content calendar for Facebook, Twitter, and Instagram to improve engagement. Developed a comprehensive Media Style Guide outlining branding standards, including color schemes, fonts, and platform consistency.
Education
University of Tennessee, Knoxville
(Aug 2015 – May 2019)
Bachelor of Science in Advertising – Minor in Business Administration
Skills & Platforms
- Social Media: Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, & Twitter
- Social Ads: Meta Business Suite, LinkedIn Ads Manager, TikTok Ads Manager
- Adobe Creative Suite: Photoshop, Lightroom, Premiere Pro, After Effects, InDesign, & Illustrator
- Content Management/Analytics: Hootsuite, Google Analytics, Sprout Social, & Later
- CRMs & Email: MailChimp, Constant Contact, Clientpoint, Keap, & Lasso
Alexis Muzyn 