Employment History

Digital Marketing Specialist
Ravago Americas | August 2025-Present

• Lead design and production of all digital marketing assets, ensuring cohesive brand identity across web, email, social, and print.
• Designed promotional and informational materials, including one-page flyers, social media graphics, website visuals, trade show banners, and email graphics.
• Created visual content using Adobe InDesign, Illustrator, Photoshop, and PremierePro.
• Managed digital asset library in Bynder, maintaining usage rights, sources, and brand consistency.
• Designed graphics optimized for web and email performance, supporting SEO and content strategy.
• Produced and formatted blogs and website visuals within WordPress and Contentful.
• Designed and built branded email templates and graphics in Mailchimp, supporting weekly communications to 200+ subscribers.

Marketing Project Coordinator
American Legend Homes | June 2023-August 2025

• Managed and executed multi-platform social media strategy across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube, overseeing content calendar, creative direction, and scheduling.
• Produced visual and written content, including photography, videography, graphic design, and copywriting.
• Led creative development and execution of paid social campaigns, managing $40K annual ad budget across Meta, LinkedIn, and TikTok.
• Analyzed and reported on social media and website analytics to optimize creative strategy, audience targeting, and campaign effectiveness.
• Managed website social integrations and led blog content creation and publishing through WordPress.
• Utilized Adobe Creative Suite to produce branded digital and physical assets.
• Achieved 5x growth of TikTok followers and launched a high-performing short-form video series that directly contributed to increased home sales.
• Recognized with employee award for driving measurable social media growth and expanding cross-platform engagement.

Social Media & Marketing Coordinator
CommunityMed Family Urgent Care | April 2022-March 2023

• Managed and executed multi-platform social media strategy across Instagram, TikTok, Facebook, YouTube, Twitter, LinkedIn, and NextDoor.
• Produced photo and video content, including filming, editing, and post-production using Adobe Creative Suite.
• Designed branded graphics and marketing materials, including flyers, promotional assets, in-clinic signage, and email campaigns.
• Tracked social media analytics and performance metrics to inform creative strategy and optimize engagement.
• Compiled and presented detailed marketing performance reports and KPI insights to the Director of Marketing and CEO.
• Designed and built branded email templates and graphics in Mailchimp.

Social Media Manager
Regions Pest, LLC | August 2020-April 2022

• Managed and executed multi-platform social media strategy across Instagram, Facebook, LinkedIn, YouTube, and NextDoor.
• Lead content creation through photography, graphic design, and photo editing.
• Designed engaging digital assets using Adobe Creative Suite and Canva to support both organic and paid campaigns.
• Increased Instagram following 3x and Facebook following 1.5x within the first year through strategic content and visual branding.
• Developed, launched, and optimized paid social campaigns on LinkedIn and Instagram, tracking KPIs and reporting performance to Director of Operations and CEO.
• Spearheaded integrated B2B and B2C marketing initiatives, including direct mail and branded email campaigns.
• Designed and deployed email marketing campaigns using Constant Contact and Client Point.

Social Media Coordinator Intern
Centro Hispano de East Tennessee | January 2018-May 2018

• Collaborated with the Programs Director and Communications team to elevate brand presence across social media platforms.
• Redesigned profile visuals and refreshed “About” sections to strengthen brand identity and messaging consistency.
• Developed and implemented a strategic content calendar for Facebook, Twitter, and Instagram to improve engagement.
• Created a comprehensive Media Style Guide outlining brand standards, including color palettes, typography, and cross-platform visual consistency.

Skills & Programs

Design & Creative Skills

Graphic Design (Digital & Print), Marketing Collateral Design (Flyers, Banners, Signage, Email Graphics), Social Media Content Design, Short-Form Video Production, Photography & Photo Editing, Email Template Design

Marketing Skills

Social Media Strategy & Content Planning, Paid Social Campaign Strategy, Email Marketing & Automations, SEO Optimization, Blog Content Publishing, Analytics & KPI Reporting, Digital Asset Management

Platforms & Programs

Adobe Creative Suite, Canva, WordPress, Contentful, MailChimp, Constant Contact, Bynder (Digital Asset Management), Ahrefs (SEO), Meta Business Suite, LinkedIn Ads Manager, TikTok Ads Manager

Certifications & Awards

Canva Certifications

Work Smarter with AI, The Field Guide to Human-Centered Design, Canva for Work, Meet Canva’s Visual Suite, Create Scroll Stopping Content, Graphic Design Essentials, Marketing with Canva, Canva Essentials – January 2026

American Legend Homes Employee Recognition Award

Received employee recognition award for driving measurable social media growth and expanding cross-platform engagement during Q1 &. Q2 2024.

Education

University of Tennessee, Knoxville | August 2015-May 2019

Bachelor of Science – Advertising
Minor – Business Administration